winning is everything
If you're ranked #1, then you've already won. Everything else is last place.
search engines
For every signal that affects a site's ranking in search engines, there are two being chased that don't have any effect at all. It's egregious when SEO companies promote the use of signals that aren't used, or make impossible promises. That's why we don't do that.
I can't promise a #1 ranking in search engines. I can't guarantee that writing an article or starting a blog will boost you up in search results. I won't recommend the addition of the "meta keywords" tag to your website, and I won't recommend a number to attain for keyword density.
What I can do, is tell you what search engines are looking for. I can tell you which strategies are going to be cost-effective, which strategies are going to lead you a first page ranking more quickly than others and which strategies are snake oil.
I can tell you what the Google Dance is, what SERPs are, how to employ keyword abstracts in your strategy, how to canonicalize your URLs and whether you need to. I know if your site is fast or slow, and I know how to employ cost-effective strategies to improve its performance.
I can tell you how many links you have and I can tell you what your competitors are doing. I know what people are typing in to find your website, and I can tell you if it's the most profitable opportunity for you.
It may seem like this is all about me. But it's not. It's about you. Answers for you. Why your site is doing what it's doing, and how to get it to where you've always wanted it. A top ranking. Wouldn't you like that?
I know I would. I would very much like to do that for you. So contact me today to discuss a search engine optimization strategy for your business.
Link building
In a link building campaign, you have the option of any two of the following: fast, good and cheap. A fast campaign will work quickly, a good campaign speaks to the quality of links and a cheap campaign is one that doesn't have a lot of hard costs. The three properties are interrelated, so since it's not possible to attain all three - one will always suffer. That's why our link building campaigns are a mix of all three options, because a multi-faceted approach to link building always provides the best results.
Campaign options
- Cheap and good.
- Fast and good.
- Cheap and fast.
There are inherent risks and rewards associated with every link-building strategy, and it's important to know what those are. Contact us to talk about your long and short-term link building goals and get help with a strategy that plays to your strengths and covers all of your link building bases.
social media
Visualization of the conversations between large groups of people on Facebook. Over 10 million people were sampled
to create this visualization, a much larger version of our
own social graphs. Read the complete story here.
Who we're connected with, it's not defined by borders or political boundaries. Not limited by location, conversations span across countries and continents at the speed of light.
The social graph tells us where we are, where we've been and whom we're connected to. It links our conversations together to give us our digital footprint.
Search engines are taking signals from our social graphs to serve us content that we're interested in, so it's a wise move for website owners to join conversations and participate in social movements to ensure that their graph extends into search results of power borkers, influential people who can help extend their reach.
Your social graph is an important part of your search engine strategy. Contact us to start a discussion about your digital footprint and how it's affecting your presence in search engines. Click here to see some of our social media work, or read more about the different social media services we offer.
content marketing
The key to getting links to your site is to create unique, compelling content that
other people want to link to.
- Google Webmaster FAQ
Creating unique and compelling content requires creative direction, patience, and a strong plan. The benefits to your search engine rankings are powerful and highly relevant links. Even better, the right content positioned properly will do more than generate links, it will build awareness, lead to buyer confidence and even result in new sales.
Unique content can mean anything from articles to surveys or whitepapers. The infographic to the right is a great example of compelling and unique content that people would want to link to. It's also a handy guide for businesses that might want to engage in a content development strategy.
At Harbour City SEO, we do more than manage your meta tags. We also specialize in many of the skillsets required to create and market the types of content represented on the chart to the right including: copywriting, research and analysis, and promotion in social platforms and search engines.
If your business is longing for link love and at the stage where it could reap the benefits of a long-term content marketing strategy, have a look at our marketing and copywriting services or contact us to initiate a project.
Desperately seeking SERPs
More than knowing what people are searching for, SEO is about understanding how people search and what their patterns of search behaviour are, it's about knowing which of the more than 200 signals in search engine algorithms are the most efficient spend of time and marketing dollars.
We know search engines.
/// Let us help.Related content