Serious about marketing
More than a website, more than meta-tags, it's time for marketing. Serious marketing. Seriously.
mobile marketing campaigns
Have you ever thought about what you could do with a well-designed mobile site and a strategically placed QR code? Are you up on the lastest developments in near-field communications? Get your brand recognized through a pair of Google Goggles or jangled a jingle in Shazam? Mobile marketing is creeping into the Canadian market, where we wait with bated breath.
Mobile marketing is exciting. It's hanging ten on the bleeding edge, it's an untapped opportunity waiting for you to tap it. Our range of mobile marketing services include designer and standard QR code campaigns, near-field communications, mobile development and optimization and comprehensive, cross-platform campaigns. Contact us to get started now.
content marketing
Content marketing involves creating content appropriate to viewers in various phases of the buying cycle. New prospects need content appropriate to needs and awareness. When they're ready to buy, you'll want to show them purchase-inducing content.
Yeah, it's all really technical. So here's the mud of it.
If someone's a new prospect, they haven't decided to do business with you yet - they're still researching solutions to their problem - so it doesn't make sense to send them to your order form, or to ask them to "like" you on Facebook. They don't know you yet, so why would they like you?
It makes sense, if they're new, to show them content appropriate to their newness. Maybe a clever infographic that spells out the features and benefits of your solution, a funny video or clever blog post.
Once the prospect is willing to consider doing business with you, educate them on your solution. Talk to them about their specific problem, this is a great time to connect with people on social channels or through answer-driven sites like Quora, where you can participate in the conversation and let people know that you not only have a solution, but that you are a thoughtful and responsive service provider worth their time.
Then, the call to action. The purchase-inducing content. Specials on GoWalla or Foursquare, coupons on Google Places, show them that you value their decision to do business with you, and then keep them as a client with post-sale content, like educational tips and after-care advice.
Show your content to customer in the wrong order, and you miss them during the key points of the buying process. That's what content marketing is, what it does. It puts your content in front of the right people at the right time. Like right now.
Make the right decision. Contact us to develop a content marketing strategy for your business today.
Persuasive copy sells
What sells better?
Writing copy that sells means writing copy that's about the customer. It means writing in ways that make your customer feel smart, and valued. Not just identifying the problem, but remaining focused on the solution. Attention grabbing without over-hype. Comprehensible without condescension. The art of gentle persuasion, and gaining permission to keep speaking.
The art of selling is built on the concept of identifying the problem and solving the problem. The greatest headlines ever written teach us that people are desperately seeking solutions, and it's up to us to use creative, clever language to show them that our products and services are the right solutions for them.
Your copy is persuading clients to do something. The question is, is it persuading them to buy from you, or from someone else?
Find out. Learn more about our copywriting services, or contact us to discuss a copywriting campaign for your business.
what's your marketing plan?
A business without a marketing plan is like a car out of control. Aimlessly careening through the streets, crashing into fruit stands. It's no way to drive a car, never mind run a business.
Social media, SEO and content marketing campaigns each provide unique benefits that are more meaningful when measured. If you're not measuring ROI, you're spending a lot more than just time.
Plan for the future
/// Contact us to discuss a marketing plan for your business.
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