Type speaks.  The typefaces you use on your website will change how users perceive and interpret information.  The last few years have shown some major advances in the ways we are able to use different fonts on our websites.  You can use the @font face syntax in your CSS files to load a font from [...]

Applied Theory is a web comic about axioms, models, theories, maxims, principles, laws and postulates.  This is the first issue.  Click on the comic for a larger version.  Also, go ahead and download it, share it, hot link to it, repost it or whatever – just leave the copyright intact.

The first of Watzlawick’s five axioms of communication is “One cannot not communicate”.  Because every behaviour is a kind of communication, people who are aware of each other are constantly communicating. Any perceivable behaviour, including the absence of action, has the potential to be interpreted by other people as having some meaning. On the web, [...]

It’s surprising to me how many websites are still being built without a thought to future online marketing efforts. What I find especially surprising are the number of web development frameworks and tools that were built without a single thought of search engine optimization. When I develop a website these days, whether it’s for personal [...]

There’s a phrase that has stuck with me over the last decade.  It’s a philosophy that I picked up during my days managing a sales team that has carried a lot of weight through to my days of internet marketing and search engine optimization. Plug the holes in your bucket before pouring more water into [...]

In my other life as marketing director for Hosting Nation, I have the luxury of working in a development environment before placing anything live.  It’s a nice benefit. We can test design, applications and software and pretty much everything. If you were a fly on the wall, you would hear three words at least once [...]

Canonicalization is a big word, essentially meaning standardization or normalization.  In the context of SEO, it’s best described by Wikipedia. URL normalization (or URL canonicalization) is the process by which URLs are modified and standardized in a consistent manner… wikipedia Even more simply, it’s a set of rules written in regular expressions that instruct browsers [...]