It seems every major corporation and conglomerate has grokked on to social media as a broadcasting tool. As a result, there’s a drive for businesses of all types and sizes to make the leap from ‘broadcasting at’ to ‘communicating with’. It’s a great idea for businesses and entrepreneurs to get inside the minds of their [...]
I just watched The Big Lebowski again. It’s not for everyone; it did terribly in the box office back in 1998. Now, it has a massive following worldwide. There are festivals, message boards, even a recognized religion with an official website for followers of dudeism. The Dude talks of takin’ it easy, man. What will [...]
As the marketing arm of the Extreme Website Makeover project, it’s my responsibility to arrange and organize the marketing and SEO for Robbin’s Wreaths. Since I started looking at Magento last year, I’ve been extremely impressed with it as an eCommerce solution; I really thought it would be a great tool for Robbin’s Wreaths. The [...]
Type speaks. The typefaces you use on your website will change how users perceive and interpret information. The last few years have shown some major advances in the ways we are able to use different fonts on our websites. You can use the @font face syntax in your CSS files to load a font from [...]
The first of Watzlawick’s five axioms of communication is “One cannot not communicate”. Because every behaviour is a kind of communication, people who are aware of each other are constantly communicating. Any perceivable behaviour, including the absence of action, has the potential to be interpreted by other people as having some meaning. On the web, [...]
In the last post, I mentioned the importance of qualifying your search engine marketing firm in various disciplines. You wouldn’t take your car to a brake specialist to get the oil changed, and you shouldn’t go with a marketing firm that doesn’t specialize in link building or SEO. To round up, today I want to [...]
I don’t want to sound like a nerd, (ok, maybe I do), but I was just reading a paper called ‘tagging human knowledge’ by Paul Heymann, Andreas Paepcke, Hector Garcia-Molina. Because I’ve been speaking recently about categorization and taxonomy and their importance in defining relationships of things, I completely neglected tagging as a viable method [...]
A taxonomy is , in an oversimplified manner, a hierarchical organization and categorization of a subject. The categories of this blog, for example, represent a basic taxonomy. DMOZ, or the Open Directory Project represents a more complex taxonomy. Categorization is important so we can understand how a thing fits in with other things around it. [...]
Back in March of 2008, Time published an article titled How Google Earth Ate Our Town. Big news for our “old coal mining town” of 78.000. We had replaced San Francisco, the 13th largest city in the US as the capital of Google Earth. I’ll let you read the article, because I want to talk [...]
In my other life as marketing director for Hosting Nation, I have the luxury of working in a development environment before placing anything live. It’s a nice benefit. We can test design, applications and software and pretty much everything. If you were a fly on the wall, you would hear three words at least once [...]