I just watched The Big Lebowski again. It’s not for everyone; it did terribly in the box office back in 1998. Now, it has a massive following worldwide. There are festivals, message boards, even a recognized religion with an official website for followers of dudeism. The Dude talks of takin’ it easy, man. What will [...]
As the marketing arm of the Extreme Website Makeover project, it’s my responsibility to arrange and organize the marketing and SEO for Robbin’s Wreaths. Since I started looking at Magento last year, I’ve been extremely impressed with it as an eCommerce solution; I really thought it would be a great tool for Robbin’s Wreaths. The [...]
The Google Bloggers have reported on the State of the Google Union, creating this post titled Helping computers understand language. I’m a big fan of Google, but in this case (and in a previous post titled How I Know that Search Engines Haven’t Mastered Semantics), I have to take the side of the devils advocate [...]
In the last post, I mentioned the importance of qualifying your search engine marketing firm in various disciplines. You wouldn’t take your car to a brake specialist to get the oil changed, and you shouldn’t go with a marketing firm that doesn’t specialize in link building or SEO. To round up, today I want to [...]
I don’t want to sound like a nerd, (ok, maybe I do), but I was just reading a paper called ‘tagging human knowledge’ by Paul Heymann, Andreas Paepcke, Hector Garcia-Molina. Because I’ve been speaking recently about categorization and taxonomy and their importance in defining relationships of things, I completely neglected tagging as a viable method [...]
A taxonomy is , in an oversimplified manner, a hierarchical organization and categorization of a subject. The categories of this blog, for example, represent a basic taxonomy. DMOZ, or the Open Directory Project represents a more complex taxonomy. Categorization is important so we can understand how a thing fits in with other things around it. [...]
The semantic web is coming. Tim Berners Lee, the “father of the internet” describes it in this article in Scientific American. The Semantic Web will bring structure to the meaningful content of Web pages, creating an environment where software agents roaming from page to page can readily carry out sophisticated tasks for users. Clear as [...]
Small business and individuals are often faced, at least offline, with the daunting task of competing with big box stores. More often than not, the small mom and pop shop gets squeezed out by a larger, competing business that offers similar (and often inferior, but not always) product at a much lower price. It’s a [...]
My previous post on the new Google features was published today (June 5th) at 11:48am The screenshot of the search result below was taken about 5 minutes ago. I’m not certain why this post was indexed so quickly while others remain un-updated. It definitely calls for experimenting. I do know that blogs tend to get [...]
I want to use an example to explain why local search is important. I created a company, Acme Widgets Inc., that has an office in Nanaimo and an office in Courtenay. They each serve the surrounding areas, like the Comox Valley, and Ladysmith right through Lantzville. Acme wants to have a website so customers can [...]