In my years of internet research, stumbling, browsing and surfing, I’ve never had such a difficult time finding something. See, I’m trying to find out where the surfers on the net hang out, blog, post and share stories. That’s how I get to the root of a thing I’m researching, find out what the people [...]
I like powerpoint as much as the next guy, it’s a valuable presentation tool, it’s feature rich and a great complement to spoken presentations and keynotes. More than a decade after its debut in 1997 as part of the Microsoft Office suite, Powerpoint has gained a virtual stanglehold on executive meetings and presentations. The use [...]
I was trying to get access to the last Canadian Internet Use Survey today. Statistics Canada provides a CD-Rom for the low, low price of $2400. Ouch. I went to AskAway next, it’s a great resource of volunteer librarians from BC that are available 13 hours a day to help you find helpful reference information. [...]
I just watched The Big Lebowski again. It’s not for everyone; it did terribly in the box office back in 1998. Now, it has a massive following worldwide. There are festivals, message boards, even a recognized religion with an official website for followers of dudeism. The Dude talks of takin’ it easy, man. What will [...]
Type speaks. The typefaces you use on your website will change how users perceive and interpret information. The last few years have shown some major advances in the ways we are able to use different fonts on our websites. You can use the @font face syntax in your CSS files to load a font from [...]
The first of Watzlawick’s five axioms of communication is “One cannot not communicate”. Because every behaviour is a kind of communication, people who are aware of each other are constantly communicating. Any perceivable behaviour, including the absence of action, has the potential to be interpreted by other people as having some meaning. On the web, [...]
In the last post, I mentioned the importance of qualifying your search engine marketing firm in various disciplines. You wouldn’t take your car to a brake specialist to get the oil changed, and you shouldn’t go with a marketing firm that doesn’t specialize in link building or SEO. To round up, today I want to [...]
A taxonomy is , in an oversimplified manner, a hierarchical organization and categorization of a subject. The categories of this blog, for example, represent a basic taxonomy. DMOZ, or the Open Directory Project represents a more complex taxonomy. Categorization is important so we can understand how a thing fits in with other things around it. [...]
It’s surprising to me how many websites are still being built without a thought to future online marketing efforts. What I find especially surprising are the number of web development frameworks and tools that were built without a single thought of search engine optimization. When I develop a website these days, whether it’s for personal [...]
Small business and individuals are often faced, at least offline, with the daunting task of competing with big box stores. More often than not, the small mom and pop shop gets squeezed out by a larger, competing business that offers similar (and often inferior, but not always) product at a much lower price. It’s a [...]