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Blogging for People – Not Robots

Tag: Copywriting

The Death of Robocopy

In my years of internet research, stumbling, browsing and surfing, I’ve never had such a difficult time finding something.  See, I’m trying to find out where the surfers on the net hang out, blog, post and share stories.  That’s how I get to the root of a thing I’m researching, find out what the people [...]

Hypnotizing Chickens – Death by Bullets
(Also, stop being a robot)

I like powerpoint as much as the next guy, it’s a valuable presentation tool, it’s feature rich and a great complement to spoken presentations and keynotes.  More than a decade after its debut in 1997 as part of the Microsoft Office suite, Powerpoint has gained a virtual stanglehold on executive meetings and presentations.  The use [...]

The Return of the Semicolon

I’ve been having an unrequited love affair with semicolons for some time now. Oh, if you look through my posts you won’t be likely to find any; I haven’t been comfortable that I’m using them correctly when I write.  That is, until now.  Inspired by a 2009 post on Daggle titled conjunction complex sentence misfunction [...]

Communicating with Type

Type speaks.  The typefaces you use on your website will change how users perceive and interpret information.  The last few years have shown some major advances in the ways we are able to use different fonts on our websites.  You can use the @font face syntax in your CSS files to load a font from [...]

You Cannot Not Communicate

The first of Watzlawick’s five axioms of communication is “One cannot not communicate”.  Because every behaviour is a kind of communication, people who are aware of each other are constantly communicating. Any perceivable behaviour, including the absence of action, has the potential to be interpreted by other people as having some meaning. On the web, [...]

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