Just the other day, I was asked by a client if it was a good idea to have a blog.
“I dunno.” Was my response to them. “What would you say if you had one?”
I think the question they were really asking me was “Is it true that blogs are good for business?”. I like this question, and I like the answer even better. It’s unequivocally, unarguably and resoundingly “yes!”.
So is a blog a thing for writers? Sure it is, if you like to write. It’s also a thing for photographers, videographers, social media lovers, artists, newshounds, researchers, It’s for anybody with something to say.
There’s no shortage of advice out there on how to blog, and no shortage of great blogs to draw inspiration from. To answer the question of whether you should have a blog or not, well, I don’t think it makes good business sense for people to wander too far outside their comfort zone or to do a thing “just because”. If you love to write, write. If you love to draw, draw, and share your art with the world. So long as you love what you’re doing and you do it often, I think you can’t really go wrong.
Author: Sean Enns, posted on July 6, 2011 at 3:50 pm, filed under Content Marketing, Copywriting. Bookmark the permalink. Follow any comments here with the RSS feed for this post.