As the marketing arm of the Extreme Website Makeover project, it’s my responsibility to arrange and organize the marketing and SEO for Robbin’s Wreaths.
Since I started looking at Magento last year, I’ve been extremely impressed with it as an eCommerce solution; I really thought it would be a great tool for Robbin’s Wreaths. The eCommerce framework is sound and there seemed to be a lot of extensions and add ons for it.
I say ‘seemed’ because I didn’t really spend a lot of time looking at it; probably an hour all told. Knowing the the design for Robbin’s is on it’s way, I decided to have a look at the SEO options for Magento. Thankfully, the kind folks at Hosting Nation allowed me to use their Magento demo to experiment with the options available.
I have to give a tip of the hat to Yoast, who did this amazing article on SEO for Magento. If you’re a novice, the steps might be a little daunting. I’m a salty old SEO dog though. I’ve done SEO for Joomla and Virtuemart. I’ve done SEO for WordPress and other custom PHP sites, even coordinated on a strategy for a giant .asp eCommerce site.
This is the first time I’ve ever done SEO for Magento, or used the system at all. I’m going into it virtually blind, counting only on Yoast’s tutorial to guide my way.
Step one: Configuration
This part is simple. Once logged into the admin area of Magento, I follow Yoast’s steps to set global configuration and SEO settings. Next, he recommends canonicalizing your domain – basically redirecting the WWW to non-WWW version (or vise versa). No problem there, I can just refer to my URL Canonicalization Script and copy the rules over to a new file. I continue with the tutorial and complete the configuration by installing the two extensions Yoast provides for meta management. The whole process has been a breeze up to this point, much less complex than installations I’ve done with other content management systems.
Step two: Optimization
Easy. Navigate through the upper menu to the page, category or product you want to add keywords for. Open the meta information screen for the project and add the keywords you want. Save, and your titles are added.
Now, there are a lot more steps to optimizing your site laid out in Yoast’s post and I haven’t finished about 90% of them. I did accomplish what I set out to do, check my options for Magento SEO and make sure I had it down before tackling Robbin’s Wreaths. No problem, within 20 minutes I had my first title entered into the system. The most amazing part is that I’ve never used the system before. Now that I’ve started, I’m really looking forward to more. Thanks to Yoast, and Magento, this is going to be a pleasure.
Author: Sean Enns, posted on February 4, 2010 at 5:00 pm, filed under Search Engine Optimization and tagged SEO, Tips. Bookmark the permalink. Follow any comments here with the RSS feed for this post.