On Thursday, my PC was irreparably damaged by an aggressive virus. Blue screen of death, do not pass boot, do not collect $200.
On Friday, I bought a new computer. I spent most of that day setting it up and recovering files from the old computer. Saturday was similar. Today was the first day I’ve been able to get in a full day of work.
If the last four days have reminded me of anything, it’s that I need to be acutely aware of opportunity cost.
Opportunity cost is the inherent cost of missed opportunity. It is determined by weighing lost revenue, money and cost of time spent against time or money saved. I missed a lot of opportunity over the last four days. Missed hours of recreation time, 2 work days written off, unplanned cash expenditures. Needless to say, I’ve learned my lesson.
Is anything costing you? Do you build your own website, manage tasks outside of your scope? Whatever it is you specialize in, doing anything else is costing you. Time, money, happiness. Not easily measurable on a balance sheet or ledger, but just as important to track.
Author: Sean Enns, posted on May 30, 2011 at 10:33 pm, filed under Marketing. Bookmark the permalink. Follow any comments here with the RSS feed for this post.