When I say local search, I mean the map listings that appear in the SERPs for local queries. I know what you may be thinking, you’re thinking that results are results, right? That targeting regular SERPs involves the same strategies as local listings.
Well, it’s not true. Local search is a very different animal than standard search. Different criteria are used to set relevance for map results over standard results. The result is complications for small businesses, as you need a strategy that balances your main search queries alongside locally oriented queries to ensure that you come out on top for both.
The good news is that, like any of the search results, once you get to the top few listings it’s pretty easy to stay there and you can spend more time on conversion and external marketing projects and less time chasing the space above the fold.
Author: Sean Enns, posted on June 9, 2011 at 9:44 pm, filed under Search Engine Optimization. Bookmark the permalink. Follow any comments here with the RSS feed for this post.