On Dexter last night, Masuka’s intern Louis (played by Josh Cooke) walks into the room while Dexter is trying to find some information on an old priest named F.N Galway.
The intern looks over Dexter’s shoulder, and, well, here’s the dialogue.
Louis: “You know, Google’s kind of 5 minutes ago right? Try Eliot. It uses a targeted algorithm to aggregate content without getting tripped up by all that sneaky SEO bullshit.”
Ok. So, hurt feelings aside, (sneaky?), he’s kind of right.
Some SEO is sneaky, sure. Buying domains for their link profiles is sneaky. Using redirects, cloaking, also sneaky. Most SEO is hard work, research and creativity.
If it were easy, we’d all have #1 rankings after all.
Big picture, I remember when Google was a bit player to Yahoo, Microsoft, metacrawlers like Dogpile. Now they dominate the market, but they might not always. Companies like Wolfram offer a different kind of search. Social layers, mobile devices. All give reasons for Google to watch their sizable backs.
The cameo on Dexter should also give Google some motivation to stick to their mission of “don’t be evil”, because we know what Dexter does to evildoers, don’t we Google?
This entry was written by Sean Enns, posted on November 21, 2011 at 5:09 pm, filed under Search Engine Optimization and tagged Google. Bookmark the permalink. Follow any comments here with the RSS feed for this post.