The Google Bloggers have reported on the State of the Google Union, creating this post titled Helping computers understand language. I’m a big fan of Google, but in this case (and in a previous post titled How I Know that Search Engines Haven’t Mastered Semantics), I have to take the side of the devils advocate [...]
In the last post, I mentioned the importance of qualifying your search engine marketing firm in various disciplines. You wouldn’t take your car to a brake specialist to get the oil changed, and you shouldn’t go with a marketing firm that doesn’t specialize in link building or SEO. To round up, today I want to [...]
I don’t want to sound like a nerd, (ok, maybe I do), but I was just reading a paper called ‘tagging human knowledge’ by Paul Heymann, Andreas Paepcke, Hector Garcia-Molina. Because I’ve been speaking recently about categorization and taxonomy and their importance in defining relationships of things, I completely neglected tagging as a viable method [...]
A taxonomy is , in an oversimplified manner, a hierarchical organization and categorization of a subject. The categories of this blog, for example, represent a basic taxonomy. DMOZ, or the Open Directory Project represents a more complex taxonomy. Categorization is important so we can understand how a thing fits in with other things around it. [...]
There’s a phrase that has stuck with me over the last decade. It’s a philosophy that I picked up during my days managing a sales team that has carried a lot of weight through to my days of internet marketing and search engine optimization. Plug the holes in your bucket before pouring more water into [...]
The semantic web is coming. Tim Berners Lee, the “father of the internet” describes it in this article in Scientific American. The Semantic Web will bring structure to the meaningful content of Web pages, creating an environment where software agents roaming from page to page can readily carry out sophisticated tasks for users. Clear as [...]
My previous post on the new Google features was published today (June 5th) at 11:48am The screenshot of the search result below was taken about 5 minutes ago. I’m not certain why this post was indexed so quickly while others remain un-updated. It definitely calls for experimenting. I do know that blogs tend to get [...]
Google recently rolled out two new improvements to Google search. The first offers an expanded list of useful related searches and the second is the addition of longer search result descriptions… read the complete article here It’s true, folks. I did a search using their suggested phrases. “spice market review shrimp starter dessert” yields results, [...]