Now that I have this thing, this self-employed marketing consultant thing, more than ever I realize I’m still terrible at networking. I don’t tweet very often (at least I haven’t), I don’t Facebook every day, I haven’t blogged in months.
I’m not in the Chamber of Commerce or BNI, I don’t go to luncheons, I haven’t done much active sales or participation.
Should I be doing these things? Probably. I tend to get busy with other stuff and push it to the side (as all self employed folks do) and I’m not really social by nature. So what if you, like me, aren’t suited to the business before breakfast type event? What if you’re not motivated to join clubs, shake hands and kiss babies? Does that mean you’re doomed to fail?
I don’t think so, but you will – at some point, have to find a way to network with other people to build your business. If you wait for people to find you, no matter how brilliant your marketing is, you’ll fail before you’ve even started.
I mentioned before that I’m not so great at networking, but I think it’s important to learn, and try. I’ll let you know how it goes, you do the same for me.
This entry was written by Sean Enns, posted on July 22, 2010 at 5:37 pm, filed under Marketing, Social Media. Bookmark the permalink. Follow any comments here with the RSS feed for this post.