If the recent adoption of metadata by the big three (via schema.org) isn’t enough to give you the Regans, there’s been a flurry of activity in the SEO industry lately as several of the leading SEO professionals have come together to share their thoughts on what they think are the current, and future factors involved in search engine rankings.
There’s some interesting information in the biennial surveys and predictions from SEOmoz. I’m thankful to see some factors rising, like keyword agnostics, page speed and social graphs while other factors such as keywords in the domain seem to be on the way out. Local search is more complex than ever, with different criteria for standard local and blended search creating complications for small business.
Not everything has changed though, unique content and inbound links from quality sources are still key factors and should remain at the core of your SEO strategy. Search Engine Land’s Periodic Table of SEO Factors is something I think all webmasters should print off and keep next to their desks as it sums up the more basic elements as nicely as anything out there.
The Periodic Table Of SEO Ranking Factors, used with permission
It seems like more than ever, it helps to have someone familiar with the state of search at the helm of your online marketing. Maybe that’s you, or maybe it’s me. One things for certain, it’s not getting any easier.
Want to know more? Check the links above, or buy me lunch. Honestly, I think the latter of those two would be better for both of us.
Author: Sean Enns, posted on June 7, 2011 at 8:40 pm, filed under Search Engine Optimization. Bookmark the permalink. Follow any comments here with the RSS feed for this post.