My previous post on the new Google features was published today (June 5th) at 11:48am

The screenshot of the search result below was taken about 5 minutes ago.  I’m not certain why this post was indexed so quickly while others remain un-updated. It definitely calls for experimenting.

Search Results from June 5th, 2009 at about 12:45 pm PST

I do know that blogs tend to get indexed a bit more quickly than standard sites with a fixed navigation path to static content. My theory is that blogs are current, and so, more relevant. It seems to be working for me, which is exciting. I’ve seen nothing but steady growth since I started this blog a couple of weeks ago.

This entry was written by Sean Enns, posted on June 5, 2009 at 1:03 pm, filed under Search Engine Optimization and tagged Blog, Google, SEO, Tips. Leave a comment or view the discussion at the permalink.

Google recently rolled out two new improvements to Google search. The first offers an expanded list of useful related searches and the second is the addition of longer search result descriptions… read the complete article here

It’s true, folks.  I did a search using their suggested phrases.  “spice market review shrimp starter dessert” yields results, one of which had a 312 character snippet.  It should also be noted that Google pulls the snippet from the <meta name=”description”> tag.  If you don’t have one of those, it will use the first snippet of content it finds on your page.

Google also says:

For example, if you search for [principles of physics], our algorithms understand that “angular momentum,” “special relativity,” “big bang” and “quantum mechanic” are related terms that could help you find what you need.

Sounds like they’re trying to push forward on semantic understanding.  And here I thought they’d given up.

Time will tell if either of these additions turn out to be particularly valuable.  It will mean a change in the way a site is optimized, as individuals try to increase relevance across a broader contextual understanding.  For relevance, I still like Wolfram’s odds of providing the best answers to my questions and queries.

This entry was written by Sean Enns, posted on at 11:48 am, filed under Search Engine Optimization and tagged Google, Search. Leave a comment or view the discussion at the permalink.